MASTERCARD – PRICELESS SURPRISE, DAN CARTER

Aligned with MasterCard’s global Priceless Surprises campaign and as part of its sponsorship of the Rugby World Cup, the brand “sought out to help Eden Wizards under 9 football club with their first ever tackling session”. The young boys see their coach walking in wearing a tackle suit, but they pull a bit of a switcheroo and put Carter in the firing line on the field. As expected, given his hero status amongst New Zealanders young and old, mouths are open and eyes are wide when he reveals himself.